Tourism Ireland said the British leg of the campaign was now underway while their own video created for social media had hit more than 60,000 views and helped generated international coverage. In the Nordic countries, a streamer called Keebabb worked on the campaign with over 4,000 people seeing his posts on Instagram and another 6,000 watching his YouTube video. His live stream on Twitch had 4,440 viewers and almost 20,000 views on YouTube, according to Tourism Ireland. In Germany, a streamer called Kaya Yanar did an advance promotion on Instagram that generated more than 60,000 impressions.
Recorded extracts from that livestream on YouTube and other Ireland-related material garnered more than 50,000 views since they were uploaded. In France, Tourism Ireland worked with a streamer called NotaBene who had 5,545 viewers on his two-hour live stream on Twitch. Tourism Ireland said the campaign had cost a total of €49,405 but declined to release details of how much the individual influencers had been paid citing commercial sensitivity.įrom that total, €1,599 was paid to Maxmedia for their work on video editing while media agency OMD were hired to arrange the influencer campaign.
